Work
Experience
2022 - 2024
Renovo Home Partners (USA)
Digital Strategist. Content Creator
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Transformed company visibility on LinkedIn, achieving a 58% expansion in account reach through a targeted content strategy and B2B brand humanization.
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Engineered an efficient and practical social media planner template, seamlessly implemented across seven partner companies spanning the East to West Coast.
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Harmonized digital marketing teams across seven partner companies through the organization of monthly meetings. Spearheaded the creation of a comprehensive Social Media Calendar template and generated insightful reports, offering achievements and actionable suggestions to enhance the social media strategy for each product.
2022 - 2024
NEWPRO Home Solutions
(USA)
Digital Marketer
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Revitalized the company's presence on social media, expanding account reach by 87% through a targeted content strategy and brand humanization. Enhanced organic metrics across diverse platforms (Facebook, Twitter, YouTube, LinkedIn, TikTok, Google My Business) by crafting, implementing, and optimizing a comprehensive content plan.
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Achieved a 23% surge in organic website traffic through the creation and SEO optimization of blogs.
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Slashed cost per lead by analyzing audience needs, and generating creative tasks based on data analysis for advert templates in collaboration with the design department. Maintained Estimated Cost of Marketing (COM) at an impressive 9%, surpassing the 10% goal.
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Ensured consistent growth in YouTube followers and views by optimizing video SEO settings, developing a thoughtful content plan, and creating unique, audience-relevant content.
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Improved marketing metrics and achieving key performance indicators (KPIs) through A/B testing, landing page development, and strategic execution of various ads on Facebook and Instagram, resulting in a Close Rate of 27-42%, surpassing the 25% goal.
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Pioneered a new source of high-quality leads by developing an ads strategy, creating compelling content, and successfully running ad campaigns on the TikTok platform.
2014 - 2021
Media personality UNFPA Goodwill Ambassador
Digital Marketing Consultant
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-Increased organic visit numbers on the Facebook page by 84.9% for the Real Estate Advisor at Coldwell Banker First Quality Realty by analyzing the target audience's needs and market, developing a social media strategy, and creating a content plan that was relevant to the target audience's needs.
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Received The Silver Creator Award for the YouTube blog and Increased the digital presence of the public person and Honorary Ambassador of the UN Population Fund
in Ukraine, Maria Efrosinina by creating the brand concept and unique ideas for the personal show on YouTube, developing a content plan, creating the video in collaboration with the production team, managing and optimizing the YouTube page, and running the ad campaigns using Google Ads. Achieved a substantial following of over 500,000 followers and consistently garnered more than 1,000,000 viewers for each video.
2013 - 2022
Starlight Media Group
(SLM.ua)
Digital Marketing Manager
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Garnered "Best Marketing Team" honors at the Effie Awards Ukraine in 2020 and 2021 by effectively managing the Digital Marketing Department, overseeing the Social Media Team, PR team, and digital video production team.
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Secured a nomination for the prestigious PROMAX Awards of Europe in the Social Responsibility Announcement category by orchestrating a comprehensive 360-degree marketing campaign for a new TV product. Developed the promotional video concept in collaboration with the designer and production teams.
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Expanded the company's social media audience from 350,000 to 1.5 million followers (Instagram, Facebook, and TikTok) through strategic social media planning, campaign creation, and impactful influence marketing initiatives to promote TV hosts, shows, and series. Led and managed the Social Media Team.
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Spearheaded the growth of an account from 0 to 500,000 followers, amplifying its reach and impact during the first season of the reality TV show "Ukraine's Next Top Model," inspired by the well-known U.S. show "America's Next Top Model" by Tyra Banks. Developed a comprehensive social media strategy, created compelling photo and vide content, and managed communications.
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Clinched a bronze award at the Effie Awards Ukraine in the "New Technologies and/or Media Innovations" category for an innovative 360-degree Marketing Campaign for Rexona Unilever, a commercial client. Collaborated with Sales, Design, and Technical departments to implement groundbreaking ideas across Social Media, website, and TV.
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Drove a substantial increase in subscribers from 150,000 to 1 million and boosted income from YouTube by generating unique ideas for video content, managing and optimizing the YouTube channel, leveraging influence marketing tools, and collaborating with production teams and OTT platforms.
2011 - 2013
Starlight Media Group
(SLM.ua)
Broadcast Journalist
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Provided extensive coverage of significant and pertinent news stories, as well as conducted interviews for one of the top 5 news TV channels in Ukraine, "New Channel" (novy.tv), which is part of SLM.ua.
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Created impactful blogs for the company's website and social media platforms.
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Successfully executed PR programs aimed at enhancing the image and reputation of television programs and TV hosts.
Judge
2023
Digital Reinvent supports and recognizes quality streaming entertainment in India.
The Digital Reinvent Awards celebrate and honor outstanding achievements in talent, content, promotion, marketing, design, and platform.
2020, 2021, 2023
The Promax Awards (formally known as the PromaxBDA Awards) honors entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets.
Awards
2020
PROMAX Awards of Europe. Nominee in nomination "Social responsibility announcement award"
2019
2018
Gold Creator Awards (YouTube)
2015
Effie Awards Ukraine. Bronze for the Advertising campaign in nomination "New technologies and\or Media Innovations"
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"Best marketing team" (StarLightMedia). Effie Awards Ukraine 2020
Education
2002 - 2007
Master's degree in Biotechnology
Kherson State University
Skills
& Expertise
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Digital marketing
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Brand strategy
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Lead generation
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Digital and TV content production
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Product Marketing
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Promotion and sales strategy
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Competitive analysis
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PPC, CPL
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Video editing
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Adobe Premiere
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Google Analytics
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Social Media Marketing