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Advertising campaign (Digital)

Experience:

  • Developed an advertising strategy to promote home solutions for the target audience aged 35 - 45+.

  • Created, managed, and optimized "Lookalike" and Remarketing campaigns on Social Media platforms (Facebook, Instagram, TikTok) as well as display ads on Google.

  • Designed and crafted landing pages using the Unbounce and InstaPage platforms.

  • Generated reports tracking key performance indicators (KPIs).

 

Results:

  • Achieved a Conversion Rate of 27-30% (Goal: 30%).

  • Attained a Close Rate of 27-42% (Goal: 25%).

  • Maintained an Estimated Cost of Marketing (COM) at 9% (Goal: under 10%).

 

 

Promotion campaign

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Experience:

  • Developed the promotion campaign for the highly praised Ukrainian hit TV series "First Swallows" (a/k/a Early Birds).

  • Developed and executed social strategy to reach teenage audiences across platforms, including Instagram, TikTok, Facebook, Twitter/X, YouTube, and more.

  • Participated in the working group as a creator, contributing to the development of the campaign's concept and idea for the promotional video.

  • Assisted as a stage manager during filming.

  • Led the development and execution of the ads campaign across various social media platforms.

  • Managed target audience engagement, social creative, and content distribution across the StarLight Media social ecosystem, including the creation of dedicated social pages when necessary.

 

Project Highlight:

  • "First Swallows" (Early Birds): A resonant social experiment TV series on Novy Channel, addressing sensitive topics such as depression, bullying, parent-child misunderstandings, and challenges faced by LGBTQ+ audiences in an authentic and unfiltered manner.

  • The promotional video created for the series was nominated for the prestigious PROMAX Awards of Europe in the category of Social Responsibility Announcement Award.

 

Additional Information:

  • The PROMAX Awards is widely recognized as one of the most esteemed TV marketing awards globally.

Video

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Social Media 

Experience:

  • Launched and managed an Instagram account to promote the highly popular reality TV show "Ukraine's Next Top Model," which is inspired by the well-known U.S. show "America's Next Top Model" by Tyra Banks.

  • Developed and implemented a comprehensive strategy for the Instagram account, including the creation of exclusive and engaging content.

  • Successfully grew the account to 500,000 followers, increasing its reach and impact.

 

Management and Support:

  • Led and supervised a team of 15 digital marketing professionals, providing guidance, direction, and support.

  • Collaborated with the social media team of producers to assist in content posting and social content creation.

  • Provided support for the social media accounts of "Novy Channel," Ukraine's biggest TV channel, on platforms such as Facebook, Instagram, TikTok, with a combined following of over 1,500,000 followers.

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Advertising campaign (TV + Digital)

Experience:

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  • Implemented an advertising campaign for a commercial client, Rexona (Unilever Ukraine LLC), in collaboration with the Ukrainian TV Channel.

  • Developed progressive and innovative ideas that connected the TV Channel's audience with the online audience through a mobile application.

  • The integration of Rexona's product into a special project within the reality show "Ukraine's Next Top Model" (inspired by "America's Next Top Model" by Tyra Banks) effectively increased customer product reach and interest.
     

Results:

  • Achieved 52,435 unique visitors within five months, along with 1,845 downloads and 1,238 registrations.

  • Successfully reversed the negative trend and improved consumer perception of Rexona as a stylish brand.

  • Increased the Index of Share of Market (SOM) from 29.0% to 30.6%.​

  • In 2015, Rexona was honored with a bronze award in the "New Technologies and/or Media Innovations" category at the prestigious Effie Awards Ukraine, the largest competition in the field of marketing communications.

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Brand strategy 

Experience:

  • Provided digital consultation, marketing, and brand strategy services for the personal blog of Ukrainian celebrity and Honorary Ambassador of the UN Population Fund in Ukraine, Maria Efrosinina.

  • Developed unique content and successfully launched the author's blog on YouTube.
     

Results:

  • Achieved over 500,000 followers on the YouTube channel.

  • Consistently garnered more than 1,000,000 viewers for each video.

  • Received the Silver Creator Award from YouTube in recognition of the blog's success.

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Productions

Experience:

  • Served as a producer and author of a web series specifically targeting teenagers in Ukraine.

  • Developed the concept and idea for the web series.

  • Produced a total of 8 episodes.

  • Developed and executed social strategy to reach teenage audiences across platforms, including Instagram, TikTok, Facebook, Twitter/X, YouTube, and more.
     

Results:

  • Generated significant viewership, accumulating over 2,000,000 views for the web series.

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Teaser 

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All series 

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